Fashion Business & Merchandising Course

Next Course Start Date: 11th July 2009

The fashion industry consists of more career opportunities than just fashion design, pattern-making and garment construction. Of the approximately 125 000 people working in the Australian clothing industry approximately 21 000 are involved in producing clothes.

To be successful in the fashion industry, students must develop a sense of what the consumers want, what works, what sells and how to effectively market it. The AIFD Fashion Business & Merchandising course is designed to provide students with a well rounded understanding of how the fashion industry works while providing students with valuable skills in analysing future trends, sales and marketing techniques.

Career paths in the fashion industry include fashion styling, fashion marketing & public relations, fashion production manager, fashion sales representation, fashion merchandising, buying, visual merchandising, fashion journalism, event coordination, fashion forecasting, retail sales & management and of course the Fashion Design. All of these career paths require a well rounded understanding of the fashion industry and how it works, as well as sales and marketing skills, fashion trend recognition and forecasting skills.

Learn from an ex-fashion editor (for a number of well known publications) how to forecast fashion trends, generate PR for a fashion label, and how to attract media attention for a fashion label. Gain invaluable insights into manufacturing fashion products, and importing products from overseas from a designer and production manager with years of experience dealing with onshore and offshore manufacturers and importing products.

This course is a great opportunity for anyone wanting to find out more about how the fashion industry works, or expand their knowledge of the business of fashion. Fashion designers would benefit from this course learning how to promote their labels effectively and source production requirements.

Topic Areas Covered

• Fundamentals of Fashion – Fads & Trends
• Fashion Merchandising
• Consumer Behaviour
• Store Organisation & Management
• The Buyers Job
• Fashion Forecasting
• Store Lay-out & Visual Merchandising
• Organising a fashion parade
• The Marketplace – buying & seasonal calendar etc
• Fashion Trade Shows and Events
• The Role of the Media and Marketing in Fashion
• Marketing & Sales for a Fashion Label
• Managing Production of Fashion Goods
• Importing Fashion Products
• The Importance of Branding and the Media
• Business Basics
• Gaining the media’s attention
• Sales skills
• Copyright and it’s effects on fashion
• Contracts in the fashion business

Course Duration

10 weeks (1 X 3hr lesson/week) total 30hrs. This course is run on Saturday’s from 9.30am - 12.30pm.

* BRISBANE COURSE 30th May 09 - course will run from 9.30am - 4pm for 5 days over 6 weeks.

Next Course Start Date

11th July 2009

Price

$850. $200 Non-refundable course deposit required to enrol. Balance due on course commencement. (5 week payment plans available on request - $25 admin fee applies).

Enrolment

To enrol, download the Short Course Enrolment Form (PDF), and return with the non-refundable course deposit to secure your position, or enrol and pay online now.

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