Fashion Retailing, Marketing & Merchandising Part-Time

Next Course Start Date: Thursday the 6th May 2010

Would you like to get into a career as a fashion buyer, merchandiser, marketing manager or sales representative? Would you like to open your own retail store or start your own fashion related business? This course is suitable for anyone interested in a career in the fashion industry. Student's who have or wish to start their own label will benefit greately from this course, learning how to effectively market their fashion label and develop their own brand.

This part time course covers units from the Diploma of Fashion & Textiles Merchandising course. After completing this course, students can continue on to complete the rest of the units in the Diploma, receiving credit for the units completed in this course. This is a great way for those who are unable to complete full time study to achieve knowledge in fashion marketing & merchandising while maintaining their other commitments.

This course can also be undertaken at the same time as the 'Certificate III in Styling (Fashion, Image & Media)' course (on Friday's) for those who are particularly interested in working in the areas of fashion styling, fashion magazine & media.

If you are able to undertake more than one day of study per week, we can recommend other part time options to help you achieve the full qualification quicker!

Other options for combined study are available as well. For information, please contact us on (07) 55 938 335.

Topic Areas Covered

• fashion marketing
• visual merchandising
• fashion merchandising plans
• fashion buying
• trend forecasting

Unit Overview

Analyse textiles clothing and footwear merchandising and marking principles

This unit covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textile, clot6hing and footwear (TCF) environment. The unit applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industries and include final products such as garments or fashion accessories or processed materials such as fabrics and industrial or domestic textiles.

Develop marketing plans for fashion products

This unit covers the skills and knowledge to plan marketing and promotional activities to support the sales of fashion products. The unit applies to marketing activities typical to the promotion and sale of fashion products. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to clients. All proposed marketing activities must be appropriate to the price point of the fashion design and the overall objectives of the client. Marketing plans may specify details for events such as fashion design launches, fashion parades or shows and exhibitions or target strategies such as advertising and promotional campaigns.

Conduct fashion design purchasing

This unit covers the skills and knowledge to research and purchase fashion products for use in the development of fashion designs. The unit applies to the research of national or international fashion themes and styles, location of fashion design outlets and purchasing of products to use in the development of designs and fashion directions. Purchases may be to inspire new designs or assist in demonstrating ideas to meet a client design brief. Purchasing skills covered by this unit include the ability to identify emerging styles and themes, recognise development opportunities and select designs according to the design needs of a product range or label.

Develop merchandising plans for fashion products

This unit covers the skills and knowledge to develop merchandising plans for fashion products. The unit applies to merchandising activities involving the presentation, sale and promotion of fashion design products. It applies to merchandising of high-volume and low-volume fashion products and accessories to the appropriate market sectors. Development of merchandising plans may be central to the work role or completed as part of the overall sale of design concepts to clients. Plans may incorporate merchandising practices such as just in time systems, point of sale documentation and communication systems, overnight replenishment and sale tracking systems, according to the practices of the workplace and merchandising outlet. Al proposed merchandising activities must be appropriate to the price point of the fashion design and the overall objectives of the client.

Identify opportunities in the textiles, clothing and footwear market

This unit covers skills and knowledge to conduct market research into textiles, clothing and footwear (TCF) markets and identify opportunities for improving the performance or outcomes of a TCF product. The unit applies to enterprises involved in the supply of products and services within the TCF industries.

Analyse consumer behaviour for specific markets

This unit covers analysis of consumer behaviour to enable marketing to be targeted to specific markets and specific needs.

Promote Products and Services

This unit describes the performance outcomes, skills and knowledge required to coordinate and review the promotion of an organisation's products and services.

Research International Markets

This unit specifies the outcomes required to undertake market research to select markets to pursue. This unit addresses the application of knowledge and skills to research information from international markets including identifying and accessing the required information; analysing this information to determine, document and report trends within specific target markets; and using the outcomes of the analysis process to inform decision making in relation to markets to pursue.

Units of Competency

UNIT CODE	UNIT NAME
LMTGN4019A	Analyse textiles clothing and footwear merchandising and marketing principles
BSBMKG402A	Analyse consumer behaviour for specific markets
LMTGN5008A	Identify opportunities in the textiles, clothing and footwear market
LMTFD5008B	Conduct fashion design purchasing
LMTFD5013B	Develop merchandising plans for fashion products
LMTFD5004B	Develop marketing plans for fashion products
BSBMKG413A	Promote products and services
BSBMKG415A	Research international markets

Student's who successfully complete the course will recieve a Statement of Attainment (SOA) for the above units of competency from the 'Diploma of Fashion & Textiles Merchandising' nationally recognised qualification.

Course Duration

1 Day per week on Thursday's (9am - 3.30pm) - See Term Dates Below:

May 2010 Intake
	Term Start Date	Term End Date
Term 1: 8 Weeks	6th May 2010	24th June 2010
Term 2: 11 Weeks	15th July 2010	23rd Sept 2010
Term 3: 6 Weeks	7th Oct 2010	11th Nov 2010

This course forms part of the Diploma of Fashion & Textiles Merchandising.

Course Fees

Course fees include:

• tuition
• class notes
• use of the school’s equipment
• school t-shirt.

The course fees are for a position in the course and are payable whether the student completes the course or not. Upon enrolling in the course, the student is liable to the college for the course fees in full.

To secure a position in the course, students must pay a minimum course deposit of 10% of the discounted upfront course cost.

DISCOUNTED UPFRONT PAYMENT: $3,000

• $300 non-refundable deposit required to enrol.
• $2,700 balance due on course commencement.

PAYMENT PLAN: $3,300

• $300 non-refundable deposit required to enrol.
• $3,000 balance paid on payment plan over the course duration.

Additional Costs:

• Printing & photocopying by student.

Required Course Equipment:

A detailed equipment list is provided on course application and is also available by request.

Students will need to provide the following equipment:

• Art Equipment (approx: $160)
• 2 Textbooks (approximately $250)
• Basic stationary: i.e. display folders, notepad, pens, pencil, rubber. (approx: $50)
• USB Thumb Drive (2GB recommended minimum)
• Student's will require a laptop/notebook computer with Microsoft Office installed- see below for details.

Enrolment Procedure

If you would like to enrol in this course, please contact us on (07) 55 938 335 for an enrolment pack, or click here to complete an online application.